Hello everybody! I am Belén Benito García, the CEO of Benigar, a renowned official dealer representing brands such as BMW, MINI and Motorrad in the Alicante and Valencia South areas. My passion for the automotive industry has led me to forge a successful path in this exciting sector. Throughout more than a decade in the business world, my career has been varied and inspiring. My professional history began as Product Manager at Suavinex, a leader in the childcare sector. My experience there allowed me to lead the creation of an innovative product line and collaborate in its implementation and development. Subsequently, my dedication to the automotive industry led me to Benigar, where I have held the position of CEO since January 2014. My focus has been on ensuring maximum customer satisfaction in all aspects of the business, from sales to administration and after sales.
A remarkable collaboration
In our continuous pursuit of excellence and innovation, we established a groundbreaking partnership with Aivora Solutions, a leading company in the application of conversational AI in automotive sales and after-sales. Since the end of 2020, we have joined forces to qualify sales leads in real time, transforming data into concrete actions.
Aivora has proven to be a key partner by integrating directly with BMW RSP, enabling more efficient and accurate communication with our customers. In addition, we have automated overflow calls across the group, achieving exceptional results and improving customer satisfaction. The implementation of TanIA, Aivora’s sentiment conversation analysis AI solution, has been a crucial milestone in our strategy.
Some amazing results
- 38% increase in calls with revenue potential.
- 10% reduction in duplicate calls.
- 17% decrease in unanswered calls.
- Significant improvement in customer loyalty.
Conclusions
This pioneering technology has revolutionised our ability to handle 100% of overflow calls, categorise them and automate actions in real time, considering urgency and customer sentiment. The collaboration with Aivora has enabled a more efficient approach, reducing management costs and strengthening our team.
«We have automated overflow calls across the group, achieving exceptional results and improving customer satisfaction»
We are delighted that this innovative solution has contributed to Benigar’s continued success and growth. This partnership drives us forward, exploring new possibilities in the automotive industry and leveraging technology to offer our customers an exceptional experience. If you would like to find out more about how Aivora is revolutionising the automotive sector, please do not hesitate to contact them.
Together, we are creating an exciting and sustainable future in mobility and automotive.
